What We Do
Our Core Services
New Product Launch Strategy
Whether you're an inventor or an established manufacturer, we develop comprehensive go-to-market strategies specifically designed for brick-and-mortar retail success. From pricing and positioning to channel selection and territory planning, we build your roadmap to retail.
Manufacturer Representation
We serve as your initial sales team, launching your product and opening doors with key buyers at retailers, distributors, and specialty channels. Once your product gains traction, we strategically connect you with independent sales representatives who specialize in your specific channels—ensuring you have focused, expert representation for long-term growth. We launch you, then scale you.
Patent Leverage & IP Positioning
For patent-protected products, we help you leverage your intellectual property as a competitive advantage in buyer presentations and retail negotiations, creating barriers to entry for knockoffs and copycat products.
Retail Buyer Meetings & Negotiations
We leverage our established relationships to get you in front of the right buyers, present your product professionally, and negotiate terms that work for your business model—whether you're a first-time seller or a seasoned manufacturer.
Distributor & Retail Network Development
We identify the right retail and distribution partners for your product category, drive adoption through targeted outreach and demo programs, and ensure your product gains traction in the right markets.
Contractor Supply & Construction Market Entry
For tool, safety, and construction-related products, we specialize in helping manufacturers enter and scale within the construction distribution market, targeting STAFDA members, MRO suppliers, and hardware retailers.
Product Launch Support
From packaging optimization to shelf placement strategy, point-of-purchase displays to retail training materials, we help you present your innovation in the best possible light for retail success.
Sales Rep Agreements & Channel Management
We help you structure clear, profitable, and scalable agreements with sales representatives, manufacturer reps, and retail channel partners that protect your interests and drive sustainable growth.
In-Store & Job Site Demonstrations
We conduct product demonstrations at retail locations, consumer events, and job sites—educating end users on your product's unique benefits and building demand from the ground up.
Competitive Analysis & Market Positioning
We assess your competitive landscape, identify your unique selling propositions (including patent advantages), and position your product for maximum retail impact and sustainable market share.
International Market Entry Support
For international manufacturers entering the U.S. market, we serve as your American representative team, navigating retail culture, buyer expectations, regulatory requirements, and distribution logistics.