Sales strategy
A clear-eyed look at your current sales motion — channels, pricing, and relationships — and where the next growth actually comes from.
Campbell Circle · Manufacturer consultation
Sharper decisions before you scale.
Short-term consulting engagements for manufacturers — sales strategy, market research, and product viability assessment from people who have sat on both sides of the buyer's table.
Focused expertise, exactly where you need it.
Engagements are scoped around a specific decision or initiative — weeks, not quarters.
Market research
Category dynamics, competitor positioning, and buyer expectations, gathered from the retail floor rather than a desk report.
Product viability
An honest assessment of fit, readiness, and the path to a real purchase order — before you commit budget to a launch.
How an engagement works.
A short, structured process that ends with answers you can act on — not a report that gathers dust.
- 01
Listen
Understand your products, current placement, team, and the decision you're trying to make.
- 02
Research
Gather category, channel, and buyer insight specific to your product and target market.
- 03
Assess
Evaluate viability, positioning, and sales readiness against what retailers actually buy.
- 04
Recommend
Deliver a focused, practical plan your team can act on immediately — no binder on a shelf.
Have a decision to make?
Tell us about your product and the question you're wrestling with — we'll tell you honestly whether we can help.